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The Recipe for Results.
To ensure consistency and that the end result meets or exceeds
your expectations we always follow our proven process. Our process has
been refined by working through many projects over the years with communication
and consistency being the key.
Phase 1. Planning & Materials Collection
- Initial Interview - We talk with you via phone
and define what it means for your website / print campaign to
be a success eg. generate new business, market new products to
your existing customers, etc. We establish who your target audience
is and what they will be looking for. We find out exactly what
you want from your designs. Communication throughout the design
process is essential and it's never more important than at the
beginning of the project.
- Build the Design Specification - After listening
to what you want we write a detailed design brief outlining exactly
what we will deliver and outlining the costs involved.
- Materials Collection - After the design brief
is accepted we gather the materials that you want included in
your design, this could include an electronic copy of your logo,
any photos you want included, advertising text that you have written,
etc. This brings us to the design phase...
Phase 2. Design
- Brainstorming - What If? Asking this question
can lead to the best, most original ideas and concepts.
- Site Plan Flowchart - The site is mapped out
in a flowchart so the information contained on the site is easy
to find and nothing is left out.
- Thumbnail Sketching of Concepts - Pencil +
paper, perhaps the best design tools. We roughly sketch out a
range of designs expressing layout, typography, and unique visual
ideas.
- Choose Colours and Fonts - We determine what
the best colour and font combination will be to send the right
message.
- Design Photoshop Comp - Using Photoshop we
design the graphical look and feel of the site. When we have finished
we present you with the design to get your approval. Once you
are happy with the look and feel, we move on to building the site.
Phase 3. Building
- Build html - Using the photoshop design as
a template we build the html website. Any interactive elements
like javascript rollovers, flash animations, etc. are added to
the site as this point.
- Initial testing and uploading - We perform
a preliminary test on the site and upload it to a test area for
you to suggest any adjustments.
- Approval - Once you are happy with the site
we move on to Quality Assurance...
Phase 4. Quality Assurance
- In-House Testing - Using various browsers and
computers we put your site through it's paces. Often something
that works perfectly in one browser may totally break down in
another. Testing in-house picks up problems before they
reach the outside world. We also use automated programs to check
your site and pick up any small problems that the human eye misses.
- User Testing - The ultimate test, do real people
find your site easy to use? We get 5 people of various levels
of computer/internet literacy to use your site and report any
problems they have with the site.
- Refinement - Any problems that come up in the
user testing are addressed. Looks like you're ready to go!
Phase 5. Release & Marketing
- Site Goes Live - Your site is uploaded to your
domain name and is now live for the world to knock down your door.
- Search Engine Submission - We submit your
website to the relevant search engines for indexing.
- Marketing Consultation - Examination of your
marketing materials to make sure that your site is integrated
effectively with your offline marketing efforts.
Phase 6. Maintenance
- Updates - Your business is constantly evolving
and your site needs to reflect this. We will be there to perform
any updates on your site as they become necessary.
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